I somewhat agree with PurplePumpkin. Not everyone will agree with charities or organizations with ideas such as this one. For me, it's not really for the charity that I'm supporting, it's for the campaign.
I watched the campaign video last night and I am proud to say I have already ordered one of the bracelets. You shouldn't listen to those who don't believe, because no matter what, there will be those who don't agree with it. As long as you try, you make a difference. *Brofist*